A panel on artificial intelligence’s growing presence in the design industry took place at the New York Design Center’s annual What’s New, What’s Next event, hosted by Surya and Mitchell Gold + Bob Williams. Moderated by Business of Home executive editor Fred Nicolaus, the discussion featured Alex Dunham of Workshop/APD, Blair Moore of Moore House Design, and Sarah Robertson of Studio Dearborn.
Dunham, whose firm employs approximately 100 people, described how AI is streamlining internal processes and communication, giving every team member access to an AI assistant. As principals of smaller studios, Moore and Robertson discussed using the technology to work more efficiently, move faster through research and sourcing stages, and support day-to-day design work.
The panelists agreed that AI is not replacing designers but becoming another tool in their kit, freeing them to focus on creativity, inspiration, and client experience. According to NYDC president and CEO Jim Druckman, the panel drew an estimated 160 attendees, including Lauren Lichko of Lauren Lichko Interiors and Diana Wagenbach of Studio W.
Reflecting on the event, Wagenbach noted that Surya addressed AI’s challenges openly, sparking a thoughtful conversation about its ethical use as a supportive tool. She emphasized that technology cannot replace the creativity, intuition, and personal connection essential to great design.
The discussion highlighted how firms of varying sizes integrate AI into workflows. Dunham explained that AI assistants help manage routine tasks, allowing designers to concentrate on strategic and creative aspects. Moore and Robertson shared how smaller studios leverage AI for faster research and material sourcing, enhancing their competitive edge without compromising personal client relationships.
The panel made clear that AI adoption varies by firm size and structure. Larger companies like Workshop/APD integrate AI to centralize communication and reduce administrative burdens. Smaller studios use it to amplify efficiency without overhauling their core processes, ensuring technology complements rather than dictates creative decisions.
Wagenbach’s remarks highlighted the industry’s balanced perspective: AI as an enabler of innovation, not a substitute for human expertise. The event‘s strong turnout reflected growing interest in understanding how emerging technologies can enhance traditional design practices while maintaining the human element central to the profession.